{"id":7473,"date":"2021-08-31T12:53:06","date_gmt":"2021-08-31T10:53:06","guid":{"rendered":"https:\/\/prod-2018.frictions.co\/?p=7473"},"modified":"2021-09-02T15:45:51","modified_gmt":"2021-09-02T13:45:51","slug":"apres-mvenez-vraiment-comme-vous-etes","status":"publish","type":"post","link":"https:\/\/prod-2018.frictions.co\/english\/after-the-revolution-now-what-s3\/apres-m-no-really-come-as-you-are\/","title":{"rendered":"Apr\u00e8s M : No Really, Come as You Are"},"content":{"rendered":"
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It\u2019s Monday morning. Food distribution began at 8 am, but \u201csome people have been here since 6 am,\u201d states Mohammed, the head of the operation. This thirty-year-old community member is cloaked in a rain poncho in preparation for the impending storm, and goes back and forth to the different groups of volunteers, managing the flood of demands. \u201cAre we out of bread? Ok, I\u2019ll go check the stock,\u201d he volleys energetically to his troops. The first quarantine in March 2020 and the ensuing social crises led Mohammed to have a sudden realization which then became self-evident: \u201cMutual aid is the way to help out your neighbor.\u201d He now contributes to his community through the Apr\u00e8s M (\u201cAfter M\u201d in English).<\/p>\n

First placed in the northern neighborhoods (the 14th arrondissement) of Marseille in 1992, this former McDonald\u2019s is where Mohammed and hundreds of other volunteers give back to the neighborhood\u2019s population \u2013 with the goal of offering another social model based on solidarity and mutual aid \u2013 the diametric opposite of the American capitalism served up by the fast-food chain. In this highly symbolic location which was requisitioned in April 2020, local residents, former employees, and citizens searching for community involvement organize, one after the other, food distributions, food delivery, but also workshops for children, or introductions to healthy eating accompanied by the vegetable patch that sprouted up in stead and in place of the former parking lot.<\/p>\n

David and Goliath<\/strong><\/p>\n

Next to the restaurant\u2019s former cash registers, a man sorts through the fresh produce that will supply the meal parcels of the day. It\u2019s Kamel. He has a thick beard and black k-way, and it was he who began the fight: \u201cI was hired by McDonald\u2019s in late 1998 as a multi-skilled employee. I was quickly promoted, and I became one of the youngest managers in the whole organization when I was only 18.\u201d He rotated between several chains in Marseille, Vitrolles and Aix-en-Provence. \u201cAs I went from one spot to the other, I realized that not every restaurant had the same assets. The burger, however, tasted the same everywhere you went,\u201d says the former employee. In 2013, he linked up with the teams in Paris, Lyon, Rouen and Nice, and they created a national social charter, including a thirteenth month, an increase in pay for night shifts, student contracts, social insurance transport aid\u2026 \u201cAt the end, we had become a very dangerous social model to Mickey Dees,\u201d Kamel comments favourably on the movement, which expanded beyond French borders into Italy and Spain in 2018.<\/p>\n

The firm in Sainte Marthe ended up cracking under pressure, and McDonald\u2019s planned to sell the commercial property to Ali Food, a Tunisian holding. \u201cA straw buyer,\u201d according to Kamel. He decided to lock himself inside the restaurant, condemning what he called a \u201cmasquerade\u201d. The deal was then postponed and in 2019 the organization was placed in liquidation. McDonald\u2019s negotiated the budgetary envelope for former employees. Kamel refused: \u201cI\u2019m not for sale,\u201d he said firmly, head held high. In April 2020, when confronted with the health crisis and sought out by the cities\u2019 associations, he converted the premises into a logistical platform for food aid and basic necessities. The cold rooms and the cooking equipment were put to use by hundreds of volunteers who prepared 70,000 parcels for 100,000 customers, and thanks to an \u201c\u00dcber in solidarity\u201d system, they brought meals on wheels to people with reduced mobility.<\/p>\n

Administrative support, rap composition, and organic market gardening<\/strong><\/p>\n

\u201cComing through! Yogurt coming through!\u201d yells Ouarda, dragging a huge cart over to the food distribution teams. A single mother and local resident, this volunteer came to know the Apr\u00e8s M from the other side of the fence. A manager in the food sector, the health crisis forced her to liquidate her businesses so that she wouldn\u2019t go into debt. \u201cI found myself with my head down,\u201d she confides, and was left to turn to the Restos du C\u0153ur [a charity which distributes free meals to people in need] for her family to survive. When she heard a friend talking about this place, she decided to go the following Monday and received food aid for three months. One day, she offered her assistance \u201cwith a lot of gall.\u201d \u201cI was incredibly well received,\u201d she had found a place to sit down, have a coffee, chat about her worries, and lend a hand if she wanted\u2026 \u201cKamel told me \u2018the door is always open, this is your home,\u2019\u201d and she still smiles fondly at the memory.<\/p>\n

The activity in this new place of solidarity has now become vital for the neighborhood, and the association \u201cApr\u00e8s M\u201d was officially created. In December 2020, the locale was inaugurated with much fanfare, and several representatives of the anti-capitalist struggle like Jean-Luc M\u00e9lenchon and Jos\u00e9 Bov\u00e9 were present. Because beyond food aid, the goals of the association above all are centered on reappropriating the premises so the local residents can create a space for mutual aid. With volunteers\u2019 spontaneous initiative, many activities have sprouted where the fast food restaurant used to be: rap composition and cooking workshops for children, organic market gardening (whose products will be freely distributed in the meal parcels) in the parking lot, a free store for clothes, books, and toys, tutoring and administrative support, trips to the ocean in the summer\u2026 \u201cA hundred residents come by every week to participate in these activities or to offer their help,\u201d says Sylvain, the communication manager for the Apr\u00e8s M.<\/p>\n

Spontaneous and voluntary self-management<\/strong><\/p>\n

\u201cWhat do I like about this place? Everything: the ambiance, the people, our way of working together\u2026 it\u2019s a big organized mess that works really well,\u201d states Nathalie. She is thirty, and has been volunteering at the Apr\u00e8s M since January 2021. She has been busy filling up the food parcels since 8 am with the day\u2019s harvest, yogurt cups, chicken hot dogs, milk, bread, fruit and vegetables. The Apr\u00e8s M doesn\u2019t receive any funding, and runs entirely on the donations of mass market retailers, and bakers or nearby businesses. Every Saturday, the volunteers get together to organize the works in progress, taking each person\u2019s wishes into account. \u201cThere is no monitoring: the power is with the people,\u201d Nathalie says excitedly.<\/p>\n

\u201cThis has revolutionized the way that associations function,\u201d adds Ilias, a thirty-six-year-old volunteer who was \u201cborn on the Canebi\u00e8re [an emblematic avenue in Marseille].\u201d He comes by three times a week to lend a hand depending on what needs doing, anything from receipt of merchandise, unloading, sorting, distribution. \u201cIt\u2019s a phenomenon of the northern neighborhoods of Marseille, and for many it has become a place to put down their roots.\u201d But beyond serving as a resource for the local residents, the Apr\u00e8s M\u2019s ambitions go beyond that, which Nathalie sums up as: \u201cnot just giving people parcels, but also giving them integration prospects and jobs.\u201d<\/p>\n

\u201cLeave us the keys\u201d<\/strong><\/p>\n

In early 2021, the association took steps to make the organization more permanent. The goal was to create a community restaurant, which would offer 100% local, in season, and organic burgers for pay what you want \u2013 a way to hire back the 77 former employees of the American firm. \u201cIt is also a matter of putting the residents\u2019 ideas forward by creating menus in tandem with them, and then naming them after their neighborhoods, like Castellane or Font-Vert,\u201d explains Sylvain. Their aim is also to train the participants in democratic decision-making. The campaign called \u201cLaissez-nous les cl\u00e9s (\u201cLeave us the keys\u201d)\u201d was how the Apr\u00e8s M hoped to buy back the premises, which still officially belonged to McDonald\u2019s, by creating a corporate citizenship (\u201cThe People\u2019s Share\u201d) which will suggest that 50,000 people purchase \u20ac25 shares, or invest in \u201csuspended shares\u201d (like pending coffee) for people with limited means. Initially, the association had committed to re-hiring 37 of the 77 original employees to work in the \u201cfast-social-food\u201d that will open over the course of 2022.<\/p>\n

Plot twist: on the 2nd of June 2021, the city of Marseille, which had established itself as the mediator in the case, bought the restaurant. \u201cWhen the citizens of Marseille decide their own future, when they regard their role as important to the city, and that their history and Marseille\u2019s history must be intertwined, things become possible,\u201d said Beno\u00eet Payan, the city mayor. It put an end to the power struggle with the American giant, and was a relief for the teams at the Apr\u00e8s M, who went from being illegal squatters to legal tenants of the premises. However, \u201cthe real estate company is still on the agenda,\u201d highlights Fati, the general counsel to the Apr\u00e8s M. He goes on, the goal is to \u201csign a 25-year-long property lease to solidify the project, and spare the collective from bearing that financial cost.\u201d<\/p>\n

Diffusing the seeds of revolution<\/strong><\/p>\n

On this Monday in May, it is nearly noon. Underneath the storm that finally breaks, the line of customers gradually trickles off. Locals of all ages list their thanks in Arabic or French as they move away. \u201cThere were 2,166 people registered for today,\u201d says Ilias. From behind their masks, you can see the exhausted and smiling faces of the volunteer teams. Ouarda continues packing up, and begins cleaning the cold rooms. \u201cThis is very close to my heart, it is more a labor of love than a necessity.\u201d<\/p>\n

What does she hope for the Apr\u00e8s M ? \u201cI want to help this cause thrive and help maintain this momentum, broaden the concept, get young people involved, organize more events, make connections with the local store owners\u2026\u201d In July, she, along with other members of the association, are going to Romania, Germany, Italy and Belgium, in search of other similar causes. \u201cThe aim is to develop an exportable social model,\u201d argues Sylvain, \u201cwe\u2019ll sew the seeds, and find out where they grow.\u201d<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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